LEGO® DESIGN MASTER
OVER A DECADE OF LEGO® MODEL DESIGN
During my time in LEGO® Model Design, my work has evolved from designing play experiences of individual models to shaping products across the LEGO® portfolio.
I’ve worked with preschool, kids, and adult audiences - designing and supporting the creation of models, elements and quality testing standards - and I've applied platform thinking to help shape the LEGO® System.
Alongside model design, today I focus on art direction, defining consistent visual standards, and supporting designers in solving complex challenges, mentoring the next generation of LEGO® designers.
LEGO® DESIGN MASTER
OVER A DECADE OF LEGO® MODEL DESIGN
During my time in LEGO® Model Design, my work has evolved from designing play experiences of individual models to shaping products across the LEGO® portfolio.
Today, alongside model design I focus on art direction, defining consistent visual standards, and supporting designers in solving complex challenges, mentoring the next generation of LEGO® designers.
USER CENTRED DESIGN
I’ve extensive experience working with preschool, kids, and adult audiences - designing and supporting the creation of models, elements and quality testing standards.
As my knowledge about LEGO® models has grown, I have supported and advised in system governance, where I apply platform thinking to help curate and shape the LEGO® System in Play.
LEADING BRAND COLLABORATIONS
Over the years, I’ve had the opportunity to collaborate with several leading brands. In these partnerships, I’ve led design discussions and ensured a coherent expression of both brand’s visual identities within our products.
I’ve been responsible for onboarding external partners in LEGO® design principles, while ensuring the integrity and consistency of the LEGO® brand is preserved when adapting external IPs into the LEGO® system.
LEGO® MODEL DESIGN
OFFICIAL LEGO® PRODUCTS
11508 - DAISIES
$14.99
133 pcs
9+
10318 - CONCORDE
$199.99
2083 pcs
18+
21322 - PIRATES OF BARRACUDA BAY
$199.99
2545 pcs
18+
10299 - REAL MADRID - SANTIAGO BERNABÉU STADIUM
$399.99
5876 pcs
18+
21319 - FRIENDS CENTRAL PERK
$59.99
1070 pcs
18+
10305 - LION KNIGHT'S CASTLE
$399.99
4514 pcs
18+
10313 - WILDFLOWER BOUQUET
$59.99
939 pcs
18+
31216 - KEITH HARING - DANCING FIGURES
$119.99
1773 pcs
18+
10766 - WOODY & RC
$9.99
69 pcs
4+
10342 - PRETTY PINK FLOWER BOUQUET
$59.99
749 pcs
18+
31215 - VAN GOGH'S SUNFLOWERS
$299.99
2615 pcs
18+
31208 - HOKUSAI - THE GREAT WAVE
$99.99
1810 pcs
18+
31211 - MACAW PARROTS
$59.99
644 pcs
18+
31214 - LOVE
$79.99
791 pcs
18+
31213 - MONA LISA
$99.99
1503 pcs
18+
11501 - TULIP BOUQUET
$59.99
576 pcs
18+
11502 - SUNFLOWER BOUQUET
$59.99
686 pcs
18+
11503 - FLOWER WALL
$89.99
879 pcs
18+
10283 - NASA SPACE SHUTTLE DISCOVERY
$199.99
2354 pcs
18+
43180 - BELLE'S CASTLE WINTER CELEBRATION
$49.99
238 pcs
4+
70821 - EMMET'S & BENNY'S 'BUILD & FIX' WORKSHOP
$19.99
117 pcs
4+
30478 - JOLLY SANTA
Promotional
74 pcs
6+
10303 - LOOP COASTER
$399.99
3756 pcs
18+